Sanrio Pin Badge - Hellokitty

Small Planet is a Japanese character-merchandise company focused on licensed lifestyle goods and useful everyday accessories. Its ranges translate popular illustration, animation and comic characters into practical objects that can be worn, carried or used at home.

Products associated with Small Planet include tote bags and other compact accessories decorated with familiar characters such as Moomin and Crayon Shin-chan. The brand’s approach emphasises recognisable artwork, accessible formats and the everyday enjoyment of favourite stories. Familiar characters, useful formats and accessible licensed designs are the core elements of the brand’s approach.

Sanrio is the Japanese character company behind a beloved universe of cheerful personalities, including Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin and Keroppi.

Known for charming design and the spirit of friendship, the Sanrio world brings a little joy to everyday life through stationery, plush toys, accessories and thoughtful gifts. Each character has a distinctive personality and plenty of fans of their own.